What is website speed?
For example if you are going to a clothing store. The shop keeper was not there or he was engaged with another customer. You are waiting for a long time & you will have left with a negative thought about the store.
Similarly the slow website speed can create negative user experience. If you want some service, automatically you will visit their website. When the performance of the website is low, you will skip out the process and visit the other’s websites to get the same service.
Importance of website speed :
SEO : Google can consider the speed of the website as a ranking factor. Not only desktop, the site performance for mobile is able to rank the search engine research pages.
Bounce rate : Bounce rate is the percentage of users who leave sites which take much time to load a website.It causes the lower ranking.And the users are likely to close the windows for the longer loading time.
User Experience : User experience is more important to hold on visitors for your website. Speed and performance will definitely attract the users, and they spend more time interacting with your contents.Page speed has a huge impact on user behavior.
Conversion rate : It is used to evaluate the website performance traffic and conversions.The calculation of conversion rate is, take the number of conversions,divided by the number of visitors.
How to increase the speed of a website ?
- By choosing a light weighted theme
- Optimize the image size
- Enable browser caching
- By using a content delivery network
- Reduce the size of CSS & Js coding
- Upgrade hosting
Summary :
The fast site can only engage with the users in your site and increase the conversions. At Sunface Technologies, we know the importance for performance of the websites. Join us today to create super faster websites and increase your conversion rates!
